REASONABLE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM PRICE & VALID MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM NOTES

Reasonable Marketing-Cloud-Advanced-Cross-Channel Exam Price & Valid Marketing-Cloud-Advanced-Cross-Channel Exam Notes

Reasonable Marketing-Cloud-Advanced-Cross-Channel Exam Price & Valid Marketing-Cloud-Advanced-Cross-Channel Exam Notes

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 2
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 4
  • Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 5
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

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Valid Marketing-Cloud-Advanced-Cross-Channel Exam Notes & Marketing-Cloud-Advanced-Cross-Channel Latest Test Simulator

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q79-Q84):

NEW QUESTION # 79
What is prerequisite for email/web recommendations: select 2

  • A. catalog
  • B. collect tracking code

Answer: A,B

Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
* A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
* B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.


NEW QUESTION # 80
What is prerequisite for email/web recommendations: select 2

  • A. catalog
  • B. collect tracking code

Answer: A,B

Explanation:
* Understanding Email/Web Recommendations:
Purpose: Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
* Prerequisites:
A . Collect Tracking Code: This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
B . Catalog: A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
* Why A and B Are Essential:
Data-Driven Recommendations: Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
Personalization: Without these data sources, recommendations would be generic and not personalized to individual customers.


NEW QUESTION # 81
How are profiles merged In IS:

  • A. Once a day
  • B. Probabilistic matching
  • C. Deterministic matching on matched identities

Answer: C


NEW QUESTION # 82
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

  • A. the inbox message is replaced for all user.
  • B. inbox message Is replaced for users who read the first message.
  • C. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
  • D. the inbox message is replaced only for users who do not exist:

Answer: C


NEW QUESTION # 83
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

  • A. Unified customer profile
  • B. Orchestration
  • C. Data aggregation

Answer: A,B,C

Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.


NEW QUESTION # 84
......

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